
Putting Babies To Sleep Turns Out To Be A Great Business
Brilliant! –
Gangan’s son was born, and unlike her first child, he just wouldn’t sleep.“It caught me by surprise, and the interesting part was that he would sleep in my arms, but if I put him down, in literally five minutes he would be up,” she said. “It was like a switch.”
Gangan wondered, what was her son receiving from her touch? She began poring over the available research. This was about a decade ago, and the internet wasn’t quite as robust as it is today, but there was still a lot of information available. Gangan found research done by scientists at the University of Miami and Duke University.
“They had an immense amount of data on what effect our touch has on babies especially, and their ability to control their own stress,” Gangan said. “Our touch plays an important role in regulating a baby’s stress response.”
Researchers further found that babies can’t tell the difference between human touch and simulated touch that applies similar pressure. That gave Gangan the idea for her business — a business that would help people.
“When I found simulated touch had been researched and proven (effective), it was a matter of bringing that in a safe and appealing way to the mainstream market,” Gangan said. “I remember thinking, maybe I’m on to something. I couldn’t imagine what an impact it could have on hundreds and millions of new parents.”
Gangan created a prototype, sleepwear that was lightly cushioned and weighted, and would apply pressure on “just the right places,” where baby is accustomed to feeling pressure from our hands and arms. Gangan found some moms willing to test her prototype.
Source: Putting Babies To Sleep Turns Out To Be A Great Business